Overview

An overnight, backroads-mostly driving competition between crazily-festooned teams competing for cash prizes and a golden gas pump.

Role: Product, UX, and Visual Design

Challange

Create an engaging and connected experience for 50+ cars and 200+ players, as they rally for 16hrs across 600+ miles.

Product development

The motto of the team behind RCR is rally fast, break things. We created the first rally with nothing but google spreadsheets to validate our concept of CannonBall run meets Halloween. With 72 teams ready to rampage all the way to Montreal on a random Friday in a random parking lot in Queens, we had a strong validation signal.

Through player interviews, and constant iterations over the next 7 years and 12 rallies, we created a new scoring system, an online automated game system, and we are currently developing our iOS and Android app.

iOS / Android app preview

UX flow

Onboarding

Rally activities